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Three Best Tips For Blogging

Are you struggling with the blog for your creative small business?? Are you looking at all of your competitors and thinking, “How do they do it it all??” You have a blog for your business, you know deep down that blogging is important, but you just can’t seem to find the time to do it! I totally get it and some days I’m right there with you! Today, I’m going to share a few tips for how to blog for your business. This advice is based on the three most common questions that I hear from frustrated business owners: How do I get blog posts up when I’m so busy with everything else? How long should my blog posts be? What should I write about on my blog?

I also have my new online course for how to blog for your business, so if you want more in depth advice on how exactly to get control of your blog, I’d love for you to check it out.

These are the real, honest pieces of advice that I share with other creative business owners when they tell me that they are frustrated with their blog. Because, the conversation always goes the same. Most creative small businesses hate the blog for their business. They find it hard to fit blogging into their already hectic schedule and social media is just easier and faster. But, as I’ve talked about before, you don’t own anything on social media and your blog is your business cheerleader! Keeping up with the blog for your business will set you up for long term success and allow you to ride whatever wave of social media there might be.

Photo Credit: Red October Photography

From one business owner to another, here are three tips for how to blog for your business…

Frustration: How do I get blog posts up when I’m so business with everything else in my business?

1 – Prioritize your blog.

You will never get to writing blog posts, if you never make it a priority and block out the time in your schedule. I know it seems like a simple tip and it might even seem a little silly, but forcing yourself to block out the time to write blog posts is the easiest way to actually getting blog posts done and scheduled.

Setting aside the time in my schedule is truly the number one way that I get blog posts written. When I allow other things to take over my life or I allow that time I’ve carved out on my schedule for blogging to be taken over by other things, then the blog posts don’t happen. For me, I like to save the blog posts up and then I block out an hour a week to pre-schedule all of my posts.

When you see a business with lots of blog posts, and you wonder how they find the time, it is simple: They prioritize the time for their blog. If you want to have an active blog and speak directly to your ideal clients, then you need to block out the time. Because, let’s face, time won’t just magically appear on your schedule. You are a small business owner, there are always a million other things you could be doing. If it is an hour a week, an hour a day, whatever you can manage, just as long as you block out the time and set it aside as blogging time only.

The posts won’t magically appear on your blog, unless you set aside the time and make your blog a priority during that time.

Frustration: How long should my blog posts be?

2 – Don’t try to be epic.

Not every blog post needs to be long and epic. You don’t need to break the Internet with each post. Give the information that you promised to your ideal client in the headline of the blog post and then be done with it. If you don’t think you are a good writer, then look for the easy posts that don’t require a ton of writing. Don’t stress out about giving 10 tips when just 5 tips would do. I see many creative small business owners struggle with their blog, because they feel the need to find the perfect words and just the right way to say something. And, even worse, they feel like they need to write a huge novel with each blog post.

Aim for around 400 words with at least one photograph for your blog posts. If you have more or less than 400 words, that it is OK. SEO experts and tech wizards might tell you differently in terms of word count, but they don’t live in the real world of trying to manage a business at the same time as your blog.

For me and my business, it is better to have an active blog that is helpful to my ideal clients than worry that my posts aren’t long enough. Some of my blog posts are long and some are short and sweet. It is the helpfulness of the information that I’m providing in my posts and the consistency that is most effective for the blog for my business.

Frustration: What should I write about on my blog? 

3 – Write what you want to be hired to do.

Think about what you want to be hired to do, then write blog posts for the people that would hire you to do you work. Who do you want to hire you? Write your blog posts for them. Solve your ideal client’s problems and use language that they would understand. (Don’t use “inside baseball” terms that they won’t understand!) What do you want your ideal client to know about your business? What do you want them to hire you for? Write on your blog what your ideal client wants and needs to know.

Don’t write blog posts for your peers or your competitors on your blog. Those people aren’t going to hire you and purchase your products or services. Remember this blog post, I wrote about what to write about when you aren’t sure what to write about?

You’ve most likely spent some time thinking about your ideal clients, now write blog posts for them. Write for the people that you want to hire you. Solve their problems, be helpful to them. That is what makes a successful blog for your business.

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Those a few tips for blogging for your business! I hope that they were helpful to you!

Remember, I just launched my new online course on how to blog for your business, so if you need more help or want to get serious about your online profile, check it out!

For more small business blogging tips and advice, be sure to check out my blog series on the subject. You can sign up for my email newsletter to get more blogging tips and be the first person to know about any blogging workshops that I have coming up.

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Is It The Message Or The Messenger?

Long before the stylish wedding garters and the small business blogging advice, when I was working in politics, there was a saying for when something wasn’t working. If there is a problem, it is either the message or the messenger. When something isn’t right in politics or in your small business, you can look to fix two different things – the message being delivered or the one delivering the message. What does this mean to the creative industry and how it is the applicable to blogging for your small business? Well, I’m about to tell you!

If you are struggling in your business to bring in more clients and get more leads, or if you want to set your business up for long term success as in be around long after Instagram is over, you have to focus on the message and the messenger. Both of these elements – message and messenger – in equal amounts and both at the same time.

Photo Credit: Joy Michelle Photography

In the creative and wedding industry, “the message” involves the photos, the words, the colors, the pricing packages, the branding elements, the curated images and more. While “the messenger” is more than you, the business owner, and it involves how potential clients are finding your business, are they finding you, can the find you? Are you where your clients are? Are you networking with the right people? Is your business in a place that can be found consistently over and over again?

Message vs. Messenger

To often in the creative industry, we focus on the message only. Why? The message is easier, we can see it, it is pretty. The message is tangible, we understand it. We can change words and we can edit photos, change up colors and really curate our brand’s image. We can see and reach out and touch certain elements of our brand’s message. The best part of the message is that the returns are immediate. You take a new photo, you post it on Instagram, and you see it right away.

But, with the messenger, it just isn’t pretty or fun. The messenger often gets lost, forgotten or left behind. Why? Because the messenger isn’t glamorous. It isn’t pretty. It involves back end techniques, keywords, marketing, blog post writing, website SEO, networking – all of the things that you can’t see or touch, but are so important to the growth and long-term health of your business’ online portfolio. And worse, the messenger isn’t an immediate return and it involves things that take time to solve, settle in and take effect.

For The Long Haul

If you want your business to be around for the long haul, if you want to ride the wave of social media and be relevant after Instagram isn’t the hot social media outlet, you have to focus on both the message and the messenger. If you are struggling with business not coming in, or you are struggling to book clients, or if you aren’t even getting any leads at all, try to focus on both the message and the messenger.

There are lots of resources on how to improve your brand’s message. And, that’s not me. I’m not a stylist or a branding expert. But, what I can help with with the messenger portion of the equation. You must be evaluating, updating and editing both the message and the messenger at the same time. If you are struggling, don’t think that just by re-branding or taking new photos, it will solve all of your problems.

If potential clients can’t find your business online, or you are not updating your blog and it is turning away clients, then your problems have to do with your messenger. Really evaluate how your clients are finding you? Is it word of mouth referrals or do you needs to do more networking with different people? Can people find your business when they type it into a search engine? Do you even like what comes up with you Google your business? If not, fix it. These all have to do with changing the messenger and how potentials clients are being delivered your message.

Update The Messenger

What are some simple things that you can do to focus on your small business brand’s messenger? Here are three quick things you can do:

  1. Write a blog post or two or three. Get you business refreshed and filtering around the Internet with a new, fresh blog post. If you are stuck on what to write about, check out this post I did on what to blog about when you don’t know what to blog about, or this post on the 10 blog posts you already have written.
  2. Update something old. Do you have a page on your website that you haven’t updated in years? Give is a little refresh with a new photo or some new text. Updating an old page will breathe a little life back into your website, which will help you in the long run.
  3. Take the blogging challenge. At the beginning of the year, I created a super easy small business blogging challenge to help people kick start their blog for the new year. But, you can go through this all year long, anytime your blog and website needs a little refresh.

I hope this helps! Remember, you must focus on both the message and the messenger of your business at the same time in order to stay relevant and ready for whatever social media waves are going to strike.

For more small business blogging tips and advice, be sure to check out my blog series on the subject. You can sign up for my email newsletter to get more blogging tips and be the first person to know about any blogging workshops that I have coming up.

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Challenge BYOB: Day 3

It is hump day in the small business blogging challenge! Congrats on making it this far in my mini one week blogging course. I promised that it really wasn’t that hard to keep up with your blog, you just needed the motivation to do it, and hopefully this week is proving it to you. If you do a little bit at a time, it is possible to keep up with your blog for your creative small business.

If you haven’t signed up yet for the challenge, join the Challenge B.Y.O.B. and get moving! You’ll be notified each day of the new blogging related tasks to keep your up-to-date in the new year! If you sign up for the challenge, you’ll also get a discount to my upcoming workshop on how to blog for your small business.

This challenge was created to inspire you, educate you and help you blog your own business for the rest of the year!

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Photo Credit: Joy Michelle Photography

TODAY’S TASK: DAY THREE

Today is Wednesday, the third day of the blogging challenge. This is a writing day. Yes, I know! I can hear the grumbles now! I know that if you own a creative small business that specializing is something else, like a craft such a making wedding garters (!) or a service such as a wedding planner, you probably don’t think you are a good writer. Maybe you lack a little confidence when it come to the written word. I totally understand!

While today happens to be a writing day, there are only three writing days total in this blogging course, because blogging isn’t just about writing. There are plenty of other things that you can do to keep up with your blog that don’t involve writing and we’ll get into that on days two and four of the course.

Here is the information and tasks for the third day of the blogging challenge:

Writing Day

Your job today is to write a blog post that answers the number one question that your clients ask you. What are you sick of answering over and over again? What do you wish your clients knew before they contacted you? If you could implant the answer to your most common question in the brain of your potential clients, what would it be?

The questions that your clients ask most often makes for great content on your blog. If one person has the question, then chances are there will be others asking the same thing! (And there will be others searching on the Internet for those answers to common questions too!)

If you are stumped for what to write about or what question to answer, check out this blog post that I did on the 10 blog posts you already have written. Your advice post can be a question and answer format, it can be a general, subject matter post – it can be anything that you want as long as you provide some type of helpful information to your potential clients.

You can post your common question advice blog post right away or pre-schedule it for another day.

The Why

It is good to write answers to common questions on your blog. Why? Because it shows you are the expert! If you can’t show you are an expert in your field on your blog, where else can you do it!? You need to show your blog readers that you know what you are talking about and that you are here to help them. Don’t wait for them to ask you a question. Answer it before they ask.

Answer their toughest questions before they ask and they will be more likely to hire you, because now they know you are the expert. After all, you just answered a question that they didn’t even know they had!

With this advice post, I can’t promise that your potential clients will stop asking you these questions, but you can at least put it out there that you know what you are talking about! So, use this as a chance to show your potential clients that you are the expert and you are here to help them.

To Do

Once you’ve written your blog post, use a photo to go along with your piece of advice in your blog post. Then, come on over to social media and post that photo. In the caption, tell us what your most common questions is and that we’ll have to come over to your blog to find out the answer. (Do you see how I am helping you to create a little traffic to your website through your social media account?!)

Please use the hashtag #challengebyob and tag me (@gartergirl or The Garter Girl), so that I can check it out and see what you are an expert in! Also, I want to cheer you on in your blogging challenge.

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So, that is day three of the small business blogging challenge. You are halfway to the end. Are you hanging in there and doing OK with all of it?

Come on over and check out the hashtag #challengebyob to see what everyone else is sharing as their number one piece of advice. And, you can check in on my blog a little bit later to see my advice post. It is a good one!

Who is with me?

If you haven’t signed up, be sure to  join the free Challenge B.Y.O.B. right here! Here is a list of the challenge tasks that you missed so far:

  • Day One: Monday Work It Writing Day
  • Day Two: Tweak It Tuesday
  • Day Three: This is today, the blog post that you are on!

For more small business blogging tips, check out my blog series on the subject.

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DIY Swag Bag Totes

This post is not quite about my stylish wedding garters, but you know that I love a good DIY project and when the possibility of me making something myself comes up, I’m the first one to give it a try! This is the story and some very detailed instructions for how I made the tote bags for the swag from a blogging workshop that I recently held.

Are you looking for tote bags for your workshop or event, but don’t want to break the bank on having them custom designed and printed!? Yup, I was right there with you not too long ago with my small business blogging workshop. I wanted to create swag bags for the attendees to take home all of their, well, swag! They were gifted notebooks, blogging workbooks that coordinated with my presentation, cookies, custom made earrings, beverages, pencils, pens and all kinds of fun swag items! I knew that I wanted a tote bag at each desk for the attendees to take home as a keepsake from the blogging workshop and it was also functional because they could put their swag in it to go home.

Since this was a workshop for how to blog for your small business, I did three different fun phrases about blogging that were pop culture music and movie references, but with the word “blog” mixed in! I think you’ll get these fairly quickly! Katie at Ribbon & Ink, a branding company for small business creatives and couples, designed three different, but similar, graphics using the three different blogging phrases.

The blogging phrases were: Your Blog Is Like Really Pretty, You Can Totally Blog With Me and Blog It Like It’s Hot. I was able to use the phrases on the tote bags, obviously, but I also had cookies favors made and I made pillows with the phrases and I used the phrases on other fun things throughout the day like the notebooks and the pencils. The blogging phrases were the cutest and it make the totes that much more exciting for the attendees!

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Photo Credit: Joy Michelle Photography

Without further ado, here are the instructions for how I made my DIY tote bags to be the swag bags for my blogging workshop…

DIY Swag Bag Tote Bags

Materials:

  • Tote bags
  • Iron on transfer paper (I used Avery T-Shirt Transfers for Inkjet Printers)
  • Iron
  • Printable or graphic
  • Printer

Directions:

You’ll first need to print your graphic or image out onto the iron-on transfer paper. Make sure that you load your transfer paper properly into your printer so that it prints on the correct side of the transfer paper. And, before you click print, you’ll need to flip your graphic or image around to be “mirrored,” so that when you iron it onto the tote the graphic is not backwards. Mirroring your image will flip your image so that it prints out backwards onto the paper, but when when you lay it onto your tote bag to iron on, it will be the correct direction. If you don’t mirror your image, it will backward when you iron it onto the tote.

Once you print your graphic out onto iron on transfer paper, use a sharp scissors to cut out around the graphic, per the instructions on the iron on paper. For my totes, I cut in a uniform box around the text with rounded corners. Making the box with rounded corners made it easier to take off the paper when it was completed. So, round your corners, if you can.

Heat up your iron and set it to the “no steam” setting. You don’t want any extra moisture as this will cause the paper to pucker and ripple. After you heat up your iron, be sure to iron out the tote first to remove any moisture from the tote. The tote might not feel wet, but you never know. Give it a quick iron and you’ll be good to go!

When you are ready to iron on the graphic, lay your tote bag  on the iron board or whatever surface you normally iron on and smooth out the tote as s much as possible with your hands, iron it if necessary. You want your tote to be totally smooth so that when you put the graphic down there aren’t any wrinkles. Next, lay your graphic down in location that you’d like. The printed side of the graphic should be touching the tote and the paper side should be facing up so that you iron on top of the paper. Then, iron on top of paper to seal it onto tote. Press down all throughout the graphic, but especially on the corners to make sure that it really seals.

Once the graphic seals and dries slightly, you should be able to easily pick the corner and slowly peel it from the tote. Pull slowly as you peel it back. You might need to hold onto the tote with your other hand as you peel the paper back. If the paper doesn’t easily peel off, it might not be fully sealed and in this case try to iron it again. Depending on how hot your iron gets and the totes that you use, you might need to put a thin towel between your iron and the paper to avoid burning

Continue with each tote until you are all finished. I waited until I ironed on all of the totes to peel the paper off all of the totes to give them a few minutes to full dry and set onto the totes. Please follow any additional instructions on the iron on transfer paper packaging. There might be additional advice and tips for for ironing, allowing to dry and removing.

Here are a few more pictures of the DIY tote bags for swag in action on the big workshop day. They turned out pretty cute, if I do say so myself!

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Photo Credit: Joy Michelle Photography

This was a really fun DIY project and once I got going on it, it wasn’t hard at all! Now, the pillows that I tried to make using the same iron-on method didn’t turn out as well! Custom branded pillows can be tricky and expensive, so I wouldn’t recommend this iron-on method for making pillows.

What about you, will you be making tote bags as your swag bags?! Also, which blogging phrase is your favorite?? I had such hard time deciding, which is how I ended up with three phrases and not one!

If you want to learn more about blogging, be sure to check out my small business blogging workshop on February 7th and 28th in Washington DC and Maryland. I’d love to see you there and help you blog smarter, harder and faster!

For more small business blogging tips, check out my blog series on the subject.

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Get Your Blog Under Control This Off Season

If you work in a wedding and creative business, like me, then you are probably just starting what we all like to call the “off season.” Maybe the orders are slowing down or you’ve finished up that last wedding of the year! In addition to taking a much needed rest, the slower season is a great time to get your small business blog under control. In this post, I’m going to give you advice for how I personally manage my blog in the off season and get my blog, and my business, prepped for a busy year ahead.

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Photo Credit: Joy Michelle Photography

When I design and hand make stylish wedding garters, it is always a rush during the spring and early summer and again in the fall for weddings. But, then things really start to slow down in the garter world as the holiday season comes upon us and brides and grooms are thinking more about spending time with their family rather than planning their wedding! The winter is also known as wedding “engagement season,” which is that time during Thanksgiving to Valentine’s Day when most couples becoming engaged to be married.

Off Season, Not Off Duty

The off season for the wedding and creative businesses can be anytime between November and March when the weather turns cold, less weddings are happening and the rush from the holidays are over, if you are in a creative business that is busy for the holidays. The off season is a time that we are settling into a few months (or weeks!) of recharging and planning ahead. So, we are off from what we normally do, but we are still busy getting prepped for the future. The work of a small business owner is never done!

The off season, no matter when it is for your business, is a great time to think about your small business’ blog. When I know that I have a block of time coming up, I set it aside for pre-scheduling blog posts. And, the off season is a great time of year that I use to get caught up on my blog. With the off season here for me, I know that I have a few months to set my blog on the right path for the year and play catch up on all of those blog posts (and submissions!) that I wasn’t able to get to when things were really busy.

Off Season Blogging Tips

Here are a few tips for getting your small business blog under control in the off season. There are things that I personally do for my own blog for The Garter Girl.

1 – Pre-Schedule Any Blog Posts From The Past Year

Do you have any old blog posts from the past year that you haven’t written? Do you have blog posts about press mentions, custom orders or styled photo sessions that you haven’t shared on your blog? The off season is a great time to write those blog posts and get them pre-scheduled for the new year. Your potential clients still want to know what you’ve done and where you’ve been, so even if the content seems old to you, it will be new to you those reading your blog. Use the off season to pre-schedule as many blog posts as you can and spread them out over the months ahead.

2 – Set A Schedule For The New Year

During the off season is a great time to think about a schedule for your blog for the coming year. Set a realistic blogging schedule for yourself. Will you write a blog post once a month? Blog twice a week? Whatever your blog schedule is, the most important thing is to be consistent. So, if you commit to blogging once per week for the next year, then you need to do it! The off season is a great time to think about your blog schedule, brainstorm blog posts topics and set a realistic schedule for your blog.

3 – Get Prepped For The Busy Times Ahead

Since this is the off season, the chances are high that you already know when your busy times will be for the coming year. Maybe you know that you have a big wedding already booked for May or you are generally really busy in the late fall as you prep for those holiday orders. So, while things are slower, use it to prep your blog for when you know that you’ll be busy. One of the most amazing things about a blog for your business is that you can pre-schedule the posts. Preschedule blog posts for the busy times so that you can keep up with your blogging when things in your business get busy.

4 – Write Guest Blog Posts And Submissions

During the off season is a great time to get all of those submissions in that you haven’t had a chance to do during the busy season. Having your work featured on other blogs, especially if they are larger than your own, is great for your brand awareness and a good way to increase site’s overall SEO. Gathering photos, vendor credits and more is a lot of work for submissions and the off season is a great time to work on submissions. In addition to the submissions, you can also pitch other blogs guest post topics and work on drafting those posts. Writing guest blog posts for other websites is a great way to show you are an expert in your field.

When you aren’t as busy with your business, yes, this is a great time to get caught up with submissions, pitches and writing, but keep in mind that many others are submitting during the off season too. If it is the off season for you, it is also the off season for everyone else too! It might take blogs a little bit longer to respond to submissions and they might be picker than they would be during a slower time. (You can use this to your advantage later on in the year, but that’s another advice post for another day!)

5 – Learn More About SEO And Fix Your Site

When things are quiet is a great time to do research! During the busy season, it can be hard to find the time to do research and make any updates that you want to make to your blog. Did you have something that you’ve always wanted to know more about when it comes to SEO? Do you have maintenance work on your website or your blog that you’ve been putting off? Use the off season to learn a new blogging skill, teach yourself  little bit more about SEO and get those bugs on your website or blog fixed. Use the off season to brainstorm the fixes to your site that you want to make and make a list for getting those accomplished over the next year.

6 – Update Your Content

The great thing about a blog is that it is a way for a small business to keep their website fresh. You write a blog post and just like that your website is current! Search engines and potential clients love an updated blog. But, there are many other pages throughout your website that don’t get updated as much as the blog. I’m talking about webpages like the “About,” “FAQ” or “Contact.” Use the off season to go through all of your static webpages. You’ll want to freshen the content, update the photos and implement any necessary SEO that might be missing on the webpages through your website.

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In addition to designing a few new wedding garters for my collection, now you know what I’m going to be working on in the off season.I have so many amazing things planned for the new year for The Garter Girl and I can’t wait for the off season to hurry up and get here so that I can hide at my laptop and get them all done!

What about you? What will you be working on for your small business blog in the off season? Leave a comment and let me know!

For more small business blogging tips, check out my blog series on the subject.

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Developers, Designers And Why You Need To Be In Control Of Your SEO

I’m taking a little break from the stylish wedding garters today to talk about small business blogging. More specifically, I’m going to talk about the online profile of a small business and why we as creative businesses need to get control of our own online profiles. Whether it is showing up in a Google search or making sure that our online profile is cohesive and sends the right message to potential clients, the creative small business owner needs to be in charge of their website’s SEO (search engine optimization).

This post goes a little bit beyond small business blogging and is about the difference between website developers, website designers and why you, as the small business owner and no one else, should be in control of the SEO and the online profile for your business. Blogging is so amazing for your small business, but if you aren’t doing it right, it won’t help your business be found. Blogging the right way and having a basic understanding of SEO will help any small business grow and be found by potential clients.

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Photo Credit: Joy Michelle Photography

Developers Vs. Designers

Website developers are those that build your website. They work on the back end of things and make your website function and they make sure that all of the necessary features are added so that your site works and your business can be found on the Internet. Website designers make your site look pretty. Designers can take what you do, and bring it to life in the form of a website so that when a user comes to your site, they immediately know what you do and want to hire you.

When you are a small business that needs to convey to your audience what it is that you do AND also be found on the Internet in a search, you need both. You need a website developer and a website designer. But, more than that, you yourself, as the business owner, need to be in control of your business being found on the Internet. You can’t just outsource and it turn a blind eye assuming that it is getting done. You, and no one else, need to have a basic understanding of SEO, what it is, how it works and how it is being implemented for your small business’ website. Only after you know what SEO is and how it works can you choose to hire out for it.

Yes, you need to teach yourself, or take a class or do something and learn the basics of SEO. You need to know what SEO is, how it works and you need to have confidence that SEO is happening on your website for your business. If you don’t want to be the one building your website or the one writing the blog posts, that is completely fine. But, you need to know how to do it all,or at least understand it. You need to be in control of your business’ online profile and making sure that your business is being found by the right type of potential clients and that happens through proper SEO.

You And Only You

Most creative small business owners are so focused on their craft and they stick their head in the sand when it comes to SEO and getting found on the Internet. They don’t want to deal with it or they think that learning what search engine optimization is is too hard or too confusing. They are focused on their craft! So, they hire out for someone to build them a website or for a company to take control of their SEO.

Too often the website is pretty, but it doesn’t have basic SEO functions and no one can find it even with a basic Google search. Or, the website isn’t pretty (thus not appealing to potential clients), but it has great SEO. The two, developers and designers, don’t often mix. If you can find a company or person that can do both, you are lucky. Stick with them and never let them go! But, for the rest of us, we struggle between wanting a beautiful website, but not knowing enough about SEO to not have a website developer. And, we don’t have unlimited budgets to just throw money at the problem! Or worse, we spend a ton of money on a website, only to find out later that it wasn’t done right and then we have to spend even more money to fix it. Knowing your SEO and being in control can help to avoid problems in the future with your website.

Only Garters (Not!)

I would love nothing more than to only sew my wedding garters and just play with pretty ribbons, laces and wedding dresses all day. Believe me, I wish as a small business owner I could solely focus on my craft and making those bridal garters gorgeous. But, I can’t. As a one woman show and the owner of business, I have to wear many (many!) hats and one of them is SEO manager. Only I know how things should be written, what my keywords are and the types of clients that I want to attract.

You can tell a website designer or a developer what you want and all about your business, but at the end of the day when your website is all built, you need to know enough about SEO so that you can ensure that what you want is happening. Website mistakes are just too expensive and take too much time to fix. Just like accounting and taxes, small business owners can not ignore SEO and their online profile.

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If you are a creative small business, I hope that this was helpful to you! And, more importantly, I hope that it gives you the confidence to go out and learn a little bit more about SEO so that you can be your own SEO manager.

For more small business blogging tips, check out my blog series on the subject.