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Learn About Blogging On “This Week In Weddings” Podcast

Do you into listen to podcasts? Me too! I’ve turned to podcasts over the past few months to learn all kind of new things for my creative small business. And, now it is my turn! I was a guest on This Week In Weddings podcast, which is a podcast designed specifically entrepreneurs in the wedding industry. On my podcast episode, I’m talking all things blogging for your business, of course! You know I love talking about small business blogging and I could have talked for hours no the subject!

Hosted by Dallas wedding planner, Kimberly from Hitched Events and wedding invitation designer, Annie from 5 by 7 Designs, in this podcast I chat all about how to blog for your business, including why blogging is important, the basics of blogging, and a little bit about SEO (search engine optimization) especially for those that don’t consider themselves tech-savvy.

In the blogging podcast that you can listen to right on the website or in iTunes, I also give my thoughts on the ideal length for your blog posts and how to fit blogging into your already busy schedule. Because, let’s face it, when you are running a business in the wedding and creative industry while trying to keep your clients happy and have some sort of social life, it can be really hard to fit everything in, especially blogging! I go into it all and give my personal tips for how I manage my blog for my stylish wedding garters and how I’m able to consistently get blog posts up on my website.

Be sure to check out my small business blogging podcast episode on This Week In Weddings. If you listened, I’d love to hear from you! Leave a comment and let me know!

Remember, I just launched my new online course on how to blog for your business, so if you are like most small business owners and frustrated with your blog and don’t know where to started, then this online course is for you! I

For more small business blogging tips and advice, be sure to check out my blog series on the subject. You can sign up for my email newsletter to get more blogging tips and be the first person to know about any blogging workshops that I have coming up.

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Three Best Tips For Blogging

Are you struggling with the blog for your creative small business?? Are you looking at all of your competitors and thinking, “How do they do it it all??” You have a blog for your business, you know deep down that blogging is important, but you just can’t seem to find the time to do it! I totally get it and some days I’m right there with you! Today, I’m going to share a few tips for how to blog for your business. This advice is based on the three most common questions that I hear from frustrated business owners: How do I get blog posts up when I’m so busy with everything else? How long should my blog posts be? What should I write about on my blog?

I also have my new online course for how to blog for your business, so if you want more in depth advice on how exactly to get control of your blog, I’d love for you to check it out.

These are the real, honest pieces of advice that I share with other creative business owners when they tell me that they are frustrated with their blog. Because, the conversation always goes the same. Most creative small businesses hate the blog for their business. They find it hard to fit blogging into their already hectic schedule and social media is just easier and faster. But, as I’ve talked about before, you don’t own anything on social media and your blog is your business cheerleader! Keeping up with the blog for your business will set you up for long term success and allow you to ride whatever wave of social media there might be.

Photo Credit: Red October Photography

From one business owner to another, here are three tips for how to blog for your business…

Frustration: How do I get blog posts up when I’m so business with everything else in my business?

1 – Prioritize your blog.

You will never get to writing blog posts, if you never make it a priority and block out the time in your schedule. I know it seems like a simple tip and it might even seem a little silly, but forcing yourself to block out the time to write blog posts is the easiest way to actually getting blog posts done and scheduled.

Setting aside the time in my schedule is truly the number one way that I get blog posts written. When I allow other things to take over my life or I allow that time I’ve carved out on my schedule for blogging to be taken over by other things, then the blog posts don’t happen. For me, I like to save the blog posts up and then I block out an hour a week to pre-schedule all of my posts.

When you see a business with lots of blog posts, and you wonder how they find the time, it is simple: They prioritize the time for their blog. If you want to have an active blog and speak directly to your ideal clients, then you need to block out the time. Because, let’s face, time won’t just magically appear on your schedule. You are a small business owner, there are always a million other things you could be doing. If it is an hour a week, an hour a day, whatever you can manage, just as long as you block out the time and set it aside as blogging time only.

The posts won’t magically appear on your blog, unless you set aside the time and make your blog a priority during that time.

Frustration: How long should my blog posts be?

2 – Don’t try to be epic.

Not every blog post needs to be long and epic. You don’t need to break the Internet with each post. Give the information that you promised to your ideal client in the headline of the blog post and then be done with it. If you don’t think you are a good writer, then look for the easy posts that don’t require a ton of writing. Don’t stress out about giving 10 tips when just 5 tips would do. I see many creative small business owners struggle with their blog, because they feel the need to find the perfect words and just the right way to say something. And, even worse, they feel like they need to write a huge novel with each blog post.

Aim for around 400 words with at least one photograph for your blog posts. If you have more or less than 400 words, that it is OK. SEO experts and tech wizards might tell you differently in terms of word count, but they don’t live in the real world of trying to manage a business at the same time as your blog.

For me and my business, it is better to have an active blog that is helpful to my ideal clients than worry that my posts aren’t long enough. Some of my blog posts are long and some are short and sweet. It is the helpfulness of the information that I’m providing in my posts and the consistency that is most effective for the blog for my business.

Frustration: What should I write about on my blog? 

3 – Write what you want to be hired to do.

Think about what you want to be hired to do, then write blog posts for the people that would hire you to do you work. Who do you want to hire you? Write your blog posts for them. Solve your ideal client’s problems and use language that they would understand. (Don’t use “inside baseball” terms that they won’t understand!) What do you want your ideal client to know about your business? What do you want them to hire you for? Write on your blog what your ideal client wants and needs to know.

Don’t write blog posts for your peers or your competitors on your blog. Those people aren’t going to hire you and purchase your products or services. Remember this blog post, I wrote about what to write about when you aren’t sure what to write about?

You’ve most likely spent some time thinking about your ideal clients, now write blog posts for them. Write for the people that you want to hire you. Solve their problems, be helpful to them. That is what makes a successful blog for your business.

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Those a few tips for blogging for your business! I hope that they were helpful to you!

Remember, I just launched my new online course on how to blog for your business, so if you need more help or want to get serious about your online profile, check it out!

For more small business blogging tips and advice, be sure to check out my blog series on the subject. You can sign up for my email newsletter to get more blogging tips and be the first person to know about any blogging workshops that I have coming up.

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Pre-Sale: How To Blog For Your Small Business Webinar & Online Course

It’s here! All of your blogging dreams (or nightmares as the case may be!) will be answered with my new webinar and online course for how to blog for your creative small business. My webinar and online course teaching you the exact steps on how to blog for your creative small business is finally here! With 7 hours of training and 14 different videos, you’ll be empowered to get control of your blog, your search engine optimization (SEO) and your entire online profile!

The Blog Your Own Business (B.Y.O.B.) Webinar and Online Course is available for a pre-sale starting today. The blogging course pre-sale runs from June 1 through June 15th. On June 15th, the course will be available for viewing to anyone who purchases. If you are a member of my email list, you’ll get a special discount to purchase the blogging course at a discount during the pre-sale. If you aren’t on my list, you can sign up for the blogging tips email list right here. Those that purchase the blogging webinar during the pre-sale will be able to submit their questions to me and I’ll answer them in a bonus content video that I’ll be releasing in July.

Photo Credit: Red October Photography

If you are a small business owner and you want to learn more about blogging, how to fit blogging into the daily schedule of also running your business, and understand the SEO basics that every business owner needs to know, then this online course is for you! Now you can learn all of my blogging techniques, get control of your blog and finally learn the basics of SEO all in the comfort of your own home, going at your own pace!

I want to help you get your blog under control! I want to help you end the blog frustration and guilt that I see too many creative small business owners suffering from. I want to help you get your blog off of the bottom of your to-do pile and show you how effective your blog can be at booking you business. My blogging webinar will empower you to do all of these things and so much more!

With over seven hours of training split in between 14 different vides, this online course will show you exactly how to blog for your creative small business. I will show you my proven eight steps to an effective blog post that will get your blog attracting ideal clients and booking business. I’ve also created a blogging workbook that coordinates with the course so that you can take notes and follow along, going at your own pace. In addition to getting your blog under control, the techniques that I’m teaching in this online course are also applicable to your entire online profile!

In addition to the webinar blogging training, I’m also offering additional support for those that need it. Once you purchase the course, you can also purchase a customized blog review, a personalized blogging schedule and suggested blog post topics, and unlimited consultation with me. Check out all of the small business blogging resources that I’m offering!

To find out more about my small business blogging webinar, check it out here or sign up for my blogging email list so that you can get a discount during the pre-sale. Remember, the pre-sale runs from June 1 until 15th. The blogging webinar will go live to those who purchase on June 15th.

For more small business blogging tips and advice, be sure to check out my blog series on the subject.